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Instagram DM

Instagram DM automation for small businesses.

Pathon answers your Instagram direct messages within seconds, 24/7: it replies to questions about your services and prices, asks for the customer’s details and sends each lead to your team by email. Instagram is included in the Pro and Business plans.

  • EU-hosted · GDPR
  • Live 3 business days after the call
  • Works with your booking system
Instagram DM · Beauty salonExample conversation
Glow Studio: Hi! I’m Glow Studio’s AI assistant. What can I help with?
Customer: Do you do lash extensions? How much?
Glow Studio: Yes! Classic set €45, hybrid €60, volume €75. Which one interests you?
Customer: Volume please. Anything this Saturday?
Glow Studio: I’ll pass your Saturday request to the team. What’s your name and number so they can confirm?
Customer: Eglė, +370 600 00001
Glow Studio: Thanks, Eglė! The team will confirm your Saturday slot in the morning.

In your DMs

Every DM answered, every lead captured.

  1. 01

    Answers in seconds

    Day or night, so a customer who writes at 11 pm doesn’t message someone else.

  2. 02

    Prices and services explained

    From your own information, in the customer’s language.

  3. 03

    Details collected for your team

    Name, phone number or email and what the customer wants, sent to your team by email.

  4. 04

    One assistant on every channel

    Pro also answers Facebook Messenger and your website chat, so customers get the same answers wherever they write.

Key facts

Pathon at a glance.

What it is
An AI receptionist for any business that answers the same customer questions every day. It answers customer messages 24/7, qualifies each enquiry and sends the lead to your team.
Answers on
Website chat, Instagram DM, Facebook Messenger.
Leads go to
Instant email – every lead, with the full conversation (all plans); Your CRM or e-shop – leads go into the tool you use (add-on)
Bookings
On the Pro and Business plans: straight into your calendar, or customers are sent to the booking system you already use.
Languages
Lithuanian, English, Russian, German and Ukrainian, matched to each customer automatically.
Setup
Live 3 business days after the call. We handle everything technical. You don’t touch a line of code.
Price
From €79 to €179/mo, plus a one-time setup fee for the work of setting it up. Unlimited conversations within fair use, no contract.
Data
EU-hosted · GDPR
Transparency
Introduces itself as an AI assistant in every conversation (EU AI Act) and hands over to a person when needed.

Pricing

Plans from €79/mo.

Unlimited conversations on every plan, within fair use. Monthly, no contract – cancel anytime.

  • Starter

    €79/mo

    Your AI receptionist on your website.

    + €399 one-time setup fee

  • Pro

    €129/mo

    Also answers Instagram and Messenger, and handles bookings.

    + €599 one-time setup fee

  • Business

    €179/mo

    For businesses that want insights and faster support.

    + €799 one-time setup fee

“How much work is it for me to get started?”

Setup

Live 3 business days after the call.

We handle everything technical. You don’t touch a line of code.

  1. Call day

    01

    Step 1: Demo call

    A short, free call to learn about your services, prices and the questions customers ask most.

  2. Business days 1–2

    02

    Step 2: We configure and train

    We train Pathon on your services, prices and the way you write to customers, connect your channels and test every conversation flow.

  3. Business day 3

    03

    Step 3: Go live

    Pathon starts answering and leads arrive in your inbox from the first hour. For 30 days we review real conversations and improve the answers.

Pro (€129/mo, one-time setup fee €599) and Business (€179/mo). Both also include Facebook Messenger, website chat and bookings.

No. We connect your Instagram account, train Pathon on your business and test every conversation flow. You’re live 3 business days after the demo call.

Yes. When a conversation needs a real person, Pathon flags it and sends the full conversation to your team, so they can pick up exactly where it left off.

Lithuanian, English, Russian, German and Ukrainian. Pathon detects the customer’s language and replies in it automatically.

“Can I see what it would say to my customers?”

Free demo

See what Pathon would say to your customers.

Free, with no commitment. If you go ahead, you’re live 3 business days after the call.

  • EU-hosted · GDPR
  • Live 3 business days after the call
  • Works with your booking system

Or email us at solutions@pathon.eu (opens your email app) or message us on WhatsApp: +370 602 71962 (opens WhatsApp)

Book a free demo

New request

A short call about your business. We’ll reply within 1 business day to find a time.

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